Computers have drastically changed prepress copy preparation for subsequent
reproduction. The creation of artwork and text is becoming an electronic
phenomena. Still, there are instances that require mechanical techniques.
Thoroughly acquaint yourself with the traditional methods and techniques and
aggressively incorporate new technology into your work space.
The material in this chapter enables you to do the following:
Evaluate paste-up mechanicals for reproducibility.
Identify and select suitable typefaces for headlines.
Select page sizes and formats.
Scale photographs and copyfit text.
Compare halftone, continuous tone, and combination copy for reproduction.
Eliminate or reduce backgrounds from photographs.
Define signature format and multipage spreads.
Recognize standard proofreaders marks.
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