As an Illustrator Draftsman, you letter official publications, posters, lecture
pads, and displays. You must know what makes one alphabet easier to read
than another and what gives one alphabet more beauty and character than
another. Lettering has often been called an art form in itself. This chapter will
examine the geometry and presentation of lettering and calligraphy.
The material in this chapter enables you to do the following:
Differentiate between lettering, typography, and calligraphy.
Distinguish between typefaces and type fonts.
Duplicate the six basic strokes of freehand and calligraphic lettering.
Distinguish between lettering used for text and lettering used for headlines.
Recognize the importance of thumbnail sketches, roughs, and
comprehensives in layouts with extensive lettering.
Identify the uses of different type sizes.
Evaluate the use of dry transfer lettering.
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