Glossary, Continued
L (Continued)
LITHOGRAPHY— See OFFSET PRINTING or OFFSET LITHOGRAPHY.
A reproduction process in which grease crayon lines and masses drawn on a
flat, polished stone print through the affinity of grease to grease (grease
crayon and printer’s ink). The wetted stone repels the ink from the other
areas not covered with crayon.
LITHOGRAPHIC PENCILS— An oily pencil or crayon used to mark
lithographic plates.
LOCAL COLOR— The actual color of an object without regard to the effect
of changing light and shadow conditions.
LOCAL COLOR VALUE— The actual lightness or darkness of a color
without regard to the effect of changing light and shadow conditions.
LOGOTYPE— Also called LOGO. The lettered signature, nameplate, or
trademark of a commercial firm.
LONGSHOT— A picture showing a full figure or a distant view.
M
LACEY LUCY— See CAMERA LUCIDA.
MACHINE COMPOSITION— Type set by a machine.
MACRO LENS— A short focal-length lens specifically designed to allow
closeup photography.
MAHLSTICK— A rod used in the palette hand to support or steady the
painting hand.
MAKEUP— See LAYOUT. The arrangement of text and illustrations on a
page in conformance to standard practices in the industry or to publication
requirements.
MAGNETIC CHALKBOARD— A briefing board that accepts chalk
markings and magnetic attachments.
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