Glossary, ContinuedL (Continued)LITHOGRAPHY— See OFFSET PRINTING or OFFSET LITHOGRAPHY.A reproduction process in which grease crayon lines and masses drawn on aflat, polished stone print through the affinity of grease to grease (greasecrayon and printer’s ink). The wetted stone repels the ink from the otherareas not covered with crayon.LITHOGRAPHIC PENCILS— An oily pencil or crayon used to marklithographic plates.LOCAL COLOR— The actual color of an object without regard to the effectof changing light and shadow conditions.LOCAL COLOR VALUE— The actual lightness or darkness of a colorwithout regard to the effect of changing light and shadow conditions.LOGOTYPE— Also called LOGO. The lettered signature, nameplate, ortrademark of a commercial firm.LONGSHOT— A picture showing a full figure or a distant view.MLACEY LUCY— See CAMERA LUCIDA.MACHINE COMPOSITION— Type set by a machine.MACRO LENS— A short focal-length lens specifically designed to allowcloseup photography.MAHLSTICK— A rod used in the palette hand to support or steady thepainting hand.MAKEUP— See LAYOUT. The arrangement of text and illustrations on apage in conformance to standard practices in the industry or to publicationrequirements.MAGNETIC CHALKBOARD— A briefing board that accepts chalkmarkings and magnetic attachments.Continued on next pageAI-36
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