CHAPTER 1COPY PREPARATIONOverviewIntroductionComputers have drastically changed prepress copy preparation for subsequentreproduction. The creation of artwork and text is becoming an electronicphenomena. Still, there are instances that require mechanical techniques.Thoroughly acquaint yourself with the traditional methods and techniques andaggressively incorporate new technology into your work space.ObjectivesThe material in this chapter enables you to do the following:Evaluate paste-up mechanicals for reproducibility.Identify and select suitable typefaces for headlines.Select page sizes and formats.Scale photographs and copyfit text.Compare halftone, continuous tone, and combination copy for reproduction.Eliminate or reduce backgrounds from photographs.Define signature format and multipage spreads.Recognize standard proofreaders marks.Continued on next page1-1
Integrated Publishing, Inc. - A (SDVOSB) Service Disabled Veteran Owned Small Business
