l - 2 3 .
What stock should you use to
construct a command flyer?
1.
Newsprint
2.
Cardstock
3.
Opaque bond
4.
T h i n f l e x i b l e b o n d
l - 2 4 .
What method should you use to
emphasize the mood expressed by
copy?
1.
Mixing and matching typefaces
2.
S e l e c t i n g a b o l d f a c e t y p e
3.
Matching type to mood
4 .
U s i n g c a p i t a l l e t t e r s
l - 2 5 .
What point size is the most
e f f e c t i v e f o r c u t l i n e s ?
1.
8
2.
1
0
3.
12
4.
1
4
l - 2 6 .
What point size is the most
e f f e c t i v e f o r d e v e l o p i n g t e x t b o o k s ,
manuals, a n d r e p o r t s ?
1.
8
2.
1
0
3.
1
2
4.
1
4
l - 2 7 .
What type style should you select
f o r t h e h e a d i n g o f a f l y e r ?
1.
Copy
2.
Bodoni
3.
D i s p l a y
4.
Machine set
l - 2 8 .
Which of the following factors
c o n t r i b u t e ( s ) t o t h e l e g i b i l i t y o f
copy?
1.
Margins
2.
T y p e s i z e
3.
L i n e l e n g t h
4.
A l l o f t h e a b o v e
IN ANSWERING QUESTIONS 1-29 THROUGH l-31,
SELECT FROM COLUMN B THE WEIGHT
CHARACTERISTIC THAT DESCRIBES THE TERM IN
COLUMN A.
RESPONSES IN COLUMN B MAY BE
USED MORE THAN ONCE.
A.
TERMS
B. CHARACTERISTICS
o r t o o t h i n
l - 3 0 .
L i g h t f a c e
2.
A i r y i l l u s i o n
1-31.
Open-face
3.
L e t t e r o u t l i n e
l - 2 9 .
Boldface
1.
N e i t h e r t o o t h i c k
4.
Stand out from the
Page
l - 3 2 .
What action should you take when
you review a mechanical and the
h e a d l i n e a p p e a r s t o o s h o r t ?
1.
Add more words to the headline
2.
Recalculate the column width
3.
Add a shadow to the letters
4 .
Expand the typeface
l - 3 3 .
What type attribute should you
c h e c k w h e n a f l y e r w i t h i t a l i c i z e d
type appears disconcerting?
1.
T y p e s i z e
2.
Type lean
3.
T y p e s t y l e
4.
Type weight
l - 3 4 .
The length and width of columns and
pages are measured in what units?
1.
P i c a s
2.
P o i n t s
3.
I n c h e s
4.
C h a r a c t e r s
l - 3 5 .
T o i n c r e a s e r e a d a b i l i t y , y o u
should follow what basic rule
of thumb?
1.
U s e p o i n t s a n d p i c a s
2.
U s e 3 0 c h a r a c t e r s p e r l i n e
3.
T o s h o w t h e a r e a s t h a t t h e
t e x t a n d i l l u s t r a t i o n s w i l l
occupy
4.
Use more leading with long
l i n e s o f t e x t
3
