Textural Compositions, ContinuedThumbnailsketchesBegin each project with thumbnail sketches. Make sure that all notes,instructions, and sketches stay with the copy to create a paper trail forreference if questions arise. Use lines or “Xs” to indicate lines of type viceactual type. Use sketches to represent illustrations and boxes to indicatephotographs.To prepare thumbnail sketches of textural layouts:Step Action1Prepare a list of the copy or text.2Use a gridded paper and mark the area of the printed product inone-quarter size.3Identify copy elements that require emphasis and use block shapesand shading to indicate the main elements on the thumbnail sketch.4Use straight lines to represent type that is 12 point or smaller.5Outline space for illustrations or photographs. Sketch illustrationsor photographic content. Show only enough outline or shape to getan idea of the image.Rough layoutA rough layout is a refinement of the thumbnail sketch selected by thecustomer. Rough layouts afford you the opportunity to combine images fromthe thumbnail sketches, study the designs for changes, and refine the finalidea. Rough layouts have more detail than thumbnail sketches. If you mustchange a layout, the rough layout stage is where it is easiest to makemodifications. The rough layout should give you an idea of what the finishedproduct looks like.Continued on next page1-42
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