Textural Compositions, Continued
Thumbnail
sketches
Begin each project with thumbnail sketches. Make sure that all notes,
instructions, and sketches stay with the copy to create a paper trail for
reference if questions arise. Use lines or “Xs” to indicate lines of type vice
actual type. Use sketches to represent illustrations and boxes to indicate
photographs.
To prepare thumbnail sketches of textural layouts:
Step
Action
1
Prepare a list of the copy or text.
2
Use a gridded paper and mark the area of the printed product in
one-quarter size.
3
Identify copy elements that require emphasis and use block shapes
and shading to indicate the main elements on the thumbnail sketch.
4
Use straight lines to represent type that is 12 point or smaller.
5
Outline space for illustrations or photographs. Sketch illustrations
or photographic content. Show only enough outline or shape to get
an idea of the image.
Rough layout
A rough layout is a refinement of the thumbnail sketch selected by the
customer. Rough layouts afford you the opportunity to combine images from
the thumbnail sketches, study the designs for changes, and refine the final
idea. Rough layouts have more detail than thumbnail sketches. If you must
change a layout, the rough layout stage is where it is easiest to make
modifications. The rough layout should give you an idea of what the finished
product looks like.
Continued on next page
1-42
