Studio Cards, ContinuedLegibilityContent (text or image) and image size affect the legibility of televisiongraphics. Contrast text sharply with the background. Reduce large orcomplicated material to simple and essential elements or rearrange and divideinformation into units. You should set standards of uniformity in text size bydefining the limitations in maximum and minimum height. Attempt toconfine text to no more than 10 words on the screen at a time. Eliminatevery fine detail from the imagery. Keep it simple and bold to increaseemphasis and strengthen impact.TypesThe four types of studio cards are the standard studio card, the plain titlecard, the illustrated title card, and the super title card.Standard studio Standard studio cards contain only illustrations or pictures. Lettering nevercardsappears on a standard studio card. Often, viewgraphs or 35mm slides aremade from the standard studio card.Figure 3-7 is an example of a standard studio card.Figure 3-7. —Standard studio card.Continued on next page3-10
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