CHAPTER 5LETTERINGOverviewIntroductionAs an Illustrator Draftsman, you letter official publications, posters, lecturepads, and displays. You must know what makes one alphabet easier to readthan another and what gives one alphabet more beauty and character thananother. Lettering has often been called an art form in itself. This chapter willexamine the geometry and presentation of lettering and calligraphy.ObjectivesThe material in this chapter enables you to do the following:Differentiate between lettering, typography, and calligraphy.Define typefaces.Distinguish between typefaces and type fonts.Duplicate the six basic strokes of freehand and calligraphic lettering.Distinguish between lettering used for text and lettering used for headlines.Recognize the importance of thumbnail sketches, roughs, andcomprehensives in layouts with extensive lettering.Identify the uses of different type sizes.Evaluate the use of dry transfer lettering.Continued on next page5-1
Integrated Publishing, Inc. - A (SDVOSB) Service Disabled Veteran Owned Small Business
