Knowledge of the nomenclature or terminology associated with lettering and
typography is important. Understanding industry standard terms greatly
increases your ability to effectively communicate lettering requirements to
subordinates and any commercial shops.
Typeface or type style refers to the design of letters.
Decorative and plain
letters are named for their appearance or for the designer who created them.
Figure 5-4 shows two typefaces, one named for appearance and one named
for the designer.
Figure 5-4.Typefaces; A. Named for appearence,
B. Named after the designer.
Type fonts are the collected alphabet, numbers 0 through 9, and selected
punctuation marks in a particular typeface. Fonts are complete sets of
characters in the same typeface and size.
Figure 5-5 shows that all the characters in a particular typeface are called a
Figure 5-5.A font or collection of the complete alphabet, numerals,
and punctuation for a typeface.
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