l - 1 2 .
The format of printed products
includes which of the following
a t t r i b u t e s ?
1.
Look
2.
Feel
3.
Shape
4.
All of the above
1-13.
Your decision as to the shape and
s i z e o f t h e p a g e s o f a j o b s h o u l d
depend on which of the following
information?
1.
P r e s s c a p a c i t y
2.
Bindary capacity
3.
A v a i l a b l e s t o c k
4 .
A l l o f t h e a b o v e
IN ANSWERING QUESTIONS 1-14 THROUGH 1-16,
SELECT FROM COLUMN B THE RECTANGULAR FORM
THAT USES THE RATIOS IN COLUMN A.
RESPONSES IN COLUMN B MAY BE USED MORE
THAN ONCE.
A.
RATIO
B.
RECTANGLES
1 - 1 4 . 5 : 7
1. Hypotenuse
1 - 1 5 . 2 : 3
2. Golden mean
1 - 1 6 . 3 : 5
3. Regular
4. Signature
1-17.
You should design most booklets and
pamphlets to conform to what
rectangular format?
1.
Regular
2.
Golden mean
3.
Hypotenuse
4.
Pythagorean
l - 1 8 .
What type of stock should you use
f o r a p r i n t i n g j o b t h a t w i l l b e
read once and thrown away?
1.
Cover stock
2.
Colored stock
3.
Inexpensive paper
4.
Good durable paper
l - 1 9 .
What term refers to the design of a
s t y l e o f t y p e ?
1.
Type weight
2.
Type class
3.
Type size
4.
Typeface
l - 2 0 .
How do display typefaces create
i l l u s i o n s ?
1.
By using curves
2.
By using thick and thin lines
3.
B y u s i n g t h e p r e s e n c e o r
a b s e n c e o f s e r i f a n d
embellishments
4.
All of the above
choose when selecting a
f o r t e x t i n t h e b o d y o f
l - 2 1 .
What type of lettering should you
typeface
a job?
1.
A l e g i b l e d e s i g n
2.
A boldface design
3.
A i t a l i c i z e d d e s i g n
4.
A decorative design
l - 2 2 .
What dimensions compose an overall
l e t t e r ?
1.
Weight
2.
Height
3.
Decoration
4.
All of the above
l - 2 3 .
T h e l e t t e r h e i g h t o f a t y p e f a c e i s
expressed in what unit of measure?
1.
P i c a s
2.
Points
3.
P i x e l s
4.
F r a c t i o n s
l - 2 4 .
Which type weight reproduces with
o p t i m u m l e g i b i l i t y i n t h e f i n i s h e d
product?
1.
Boldface
2.
Lightface
3.
Openface
4.
Regular weight
2