Subtractive Theory of Color, Continued
Color effects
Color affects the emotions and psychological responses of people.
Some
generally accepted color-emotion relationships are contained in the following
table.
Color
Emotion
Dark cool
Strength, restraint
Dark warm
Light cool
Dignity, power
Freshness, calmness
Light warm
Gaiety, excitement
Yellow
Warmth, brilliance
Red
Gaiety, fear, alarm, warmth, anger, excitement
Orange
Blue
Sparkle, warmth, autumn
Quietness, serenity, coolness, joy, emptiness
Green
Rest, freshness, safety, summer
Violet and black
Sadness, mystery, grief, suspense, disgust
Continued on next page
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