Prepress Preparation, ContinuedStock selectionWhen you select paper for a particular job, consider the printing process (ifprinting illustrations) and the purpose of the end product. Line drawings andtext reproduce well on any stock, however, heavily laid paper is difficult toprint with halftones. The purpose of the job also affects the selection ofstock. If the job must be durable, select a good paper; if a job will ultimatelybe thrown away, select a thin, inexpensive paper stock. Consider the bulk ofthe stock for large publications and whether it will require a more rigid stockas a cover. A self cover is defined as using the same stock for the cover thatyou used for the text.TypographyTypography or type is divided into text type used for solid blocks of text anddisplay type used for display advertising and headings. The design of a styleof type is known as typeface and is identified by a name, such as Futura,Bodoni, or Clarendon. Select a typeface appropriate to the mood expressedby the copy. Although less a factor in the selection of body text, a dynamictypeface used in display text can make the difference between a successfuland a mediocre product.TypesettingMachine set text type ranges from 8 to 14 point. For small blocks of text andcut lines or captions for illustrations, 12-point type is ideal. For generalpurpose text use a lo-point letter.Figure 1-10 shows examples of various typefaces.Figure 1-10. —A block of text set in various typefaces.Continued on next page1-15
Integrated Publishing, Inc. - A (SDVOSB) Service Disabled Veteran Owned Small Business
