5-42.
5-43.
5-44.
5-45.
W h a t t y p e o f l e t t e r s a r e
c o n s t r u c t e d w i t h l i n e s o f e v e n
weight?
1.
Roman
2.
S a n s e r i f
3.
Gothic
4.
Contemporary
T h e s q u a r e s e r i f a n d s a n s e r i f
t y p e f a c e s h a v e w h a t c h a r a c t e r i s t i c
in common?
1.
T h e s h a p e o f t h e s e r i f
2.
Their streamlined appearance
3.
They are kerned
4.
Even strokes and geometric
proportions
Contemporary typefaces are used in
which of the following types of
layouts?
1.
D i s p l a y
2.
Formal
3.
R e l i g i o u s
4.
Announcement
Why is the chisel-pointed
c a r p e n t e r ' s p e n c i l u s e d t o d r a w
r o m a n f a c e l e t t e r s ?
1.
I t i s s t u r d i e r t h a n a c o n i c a l -
p o i n t e d p e n c i l
2.
T h e p e n c i l i s h e l d i n o n e
p o s i t i o n t o c r e a t e t h e t h i n -
a n d - t h i c k s t r o k e s
3.
Serifs are only made with a
c h i s e l - p o i n t e d p e n c i l
4.
C a r p e n t e r ' s p e n c i l s c a n o n l y b e
s h a r p e n e d t o a c h i s e l p o i n t
5-46.
Lettering should be considered an
i n t e g r a l p a r t o f t h e o v e r a l l
composition of a layout.
1.
T r u e
2.
F a l s e
5-47.
A page layout is lo-inches square
w i t h l - i n c h l e f t a n d r i g h t m a r g i n s
a n d a g e o m e t r i c c e n t e r a t p o i n t x .
T h e o p t i c a l c e n t e r o f t h e l a y o u t i s
l o c a t e d a t w h a t p o i n t ?
1.
2.
3.
4.
On point
One inch
One inch
One inch
o f p o i n t
X
above point x
below point x
t o t h e l e f t o r r i g h t
X
5-48.
5-49.
5-50.
5-51.
5-52.
5-53.
To receive maximum attention, at
what location should you place an
element of a lettering composition?
1.
A t t h e o p t i c a l c e n t e r o f t h e
page
2.
At the top of the page only
3.
A t t h e c e n t e r o f t h e p a g e o n l y
4.
A t e i t h e r t h e t o p o r c e n t e r o f
the page
What type of layout adds interest
and motion to copy?
1.
O f f - c e n t e r
2.
Formal
3.
Inverted pyramid
4.
Informal
When freehand lettering, what
f a c t o r ( s ) h a s / h a v e t h e g r e a t e s t
e f f e c t o n l e g i b i l i t y ?
1.
T h e s t y l e o f l e t t e r s
2.
T h e s i z e o f l e t t e r s
3.
S p a c e b e t w e e n l e t t e r s , l i n e s ,
and words
4.
A l l o f t h e a b o v e
What maximum number of letter
s t y l e s s h o u l d y o u u s e f o r t e x t u r a l
layouts?
1.
1
2.
2
3.
3
4.
4
How can you achieve interest and
focus in layouts with excessive
t e x t ?
1.
V a r y t h e t y p e f a c e s
2.
V a r y t h e t y p e s i z e s
3.
Eliminate words
4.
Add pictures
Why is letterspacing of lowercase
l e t t e r s u s e d w i t h c a u t i o n ?
1.
I t r e d u c e s l e g i b i l i t y
2.
I t r e d u c e s w h i t e s p a c e
3.
I t e x t e n d s l e t t e r s
4.
I t e x t e n d s l i n e l e n g t h
Figure 5A. – L e t t e r s p a c i n g .
25
