Displays
Introduction
A display illustrates a process, an evolution, or a development. Displays may
be simple or elaborate. A display may be a chart for hanging in a passageway
or a series of posters in a spacious Quarterdeck. The impact of a display
depends upon your ability to organize material into a comprehensive statement.
Displays
Location
The material for a display should have a central theme or message. Set up a
display when the intended audience is transitory and large, and the material is
general in nature. You do not need to advertise a display. You can create a
display that is loud and colorful or sedate and somber. Let the nature of the
material dictate the overall mood. Displays allow audiences to sift through
information and focus on information that interests them. Displays can make
the audience feel like a participant.
Select a spacious and secure area with maximum pedestrian traffic, such as a
Quarterdeck, conference room, or passageway.
Plan the placement of the
display material where it can be seen and read without choking traffic flow or
interfering with set routine.
Place the display items at the eye level of the
average viewer. If display items are fragile or highly pilferable, arrange for a
secure enclosure. Locate items in secure enclosures away from the main traffic
areas to encourage lingering without creating a choke point.
Presentation
The material presented in a display should be professional in appearance.
The
quality of lettering, in particular, is an indication of the ability of the draftsmen
who created the display. Keep all labels in the same typeface and on the same
size and color of card. When you vary letter style, make it a part of the display
design. Mount illustrations and photographs without bubbles or wrinkles. Cut
the edges of presented material with a sharp knife blade. Remove feathered
edges and correct crooked ones. Keep all presentation materials clean and
ready for the next show.
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