Letter Compositions, Continued
Informal
lettering
composition
Informal lettering compositions make use of off-center arrangements to add
interest, freshness, and motion to copy. Elements are arranged so that the
eye is naturally led from one element to another. Eye-leading arrangements
are particularly important in display work. In spite of their casual
appearance, the elements of the layout are arranged in an visually balanced
order.
Figure 5-35 shows examples of informal lettering layouts.
Figure 5-35.—Informal lettering layouts.
Continued on next page
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