Letter Compositions, ContinuedInformalletteringcompositionInformal lettering compositions make use of off-center arrangements to addinterest, freshness, and motion to copy. Elements are arranged so that theeye is naturally led from one element to another. Eye-leading arrangementsare particularly important in display work. In spite of their casualappearance, the elements of the layout are arranged in an visually balancedorder.Figure 5-35 shows examples of informal lettering layouts.Figure 5-35.—Informal lettering layouts.Continued on next page5-34
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