Letter CompositionsIntroductionThe overall effectiveness of your work depends upon its composition. Todetermine the proper arrangement of lettering, use standard rules of design.Lettering compositions may be formal or informal.CompositionsHow you compose lettering on layouts directly contributes to or detracts fromthe intended message. Lettering should be an integral part of thecomposition, not added after the main art is done. Once you have all theinformation for the layout, begin brainstorming ideas that fit the attitude ofthe message. Sketch several possible layouts. These sketches may becomprehensive or rough so long as you can evaluate the effectiveness of thecomposition. These preliminary layouts are called thumbnail sketches.Thumbnail sketches prevent having to redo work because the lettering willnot fit or appears awkward.Figure 5-33 shows how even rough thumbnail sketches are invaluable forassessing an effective composition.Figure 5-33.—Thumbnail sketches.Continued on next page5-32
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